A scene from the Netflix drama 'Squid Game'
Google, a search engine used by people all over the world, puts out the most popular questions and keywords related to the year at the end of the year.
A Tough year
As the novel coronavirus infection (COVID-19) pandemic continues, the world has opened the door to 2021 with 'doom scrolling'. Doom Scrolling is a combination of 'doom', which means unhappiness, and 'scrolling', which means moving the screen up and down.
Google said that 'Doom Scrolling' peaked in January and that the number of searches worldwide 'more than ever was higher.
2021 was an uncertain and painful year for many around the world. Borders have been closed, flights have been banned, and lockdowns have been implemented.
People went online to find the latest information about COVID-19, and many searched for 'doom scrolling', which expresses exactly what they are doing.
Mental health
The world has found 'how to maintain mental health' and 'how to heal' more than ever
In 2021, there were an unprecedented number of people looking for 'mental health information around the world. This is because many people must have spent a year in isolation, struggling with loneliness and grieving the pain of losing a loved one.
More than ever, the world has searched for 'how to maintain mental health' and 'how to heal'.
Search rates for 'body positivity and 'affirmation' were also higher than ever. This also shows that people are very interested in mental health.
weather change
People were concerned not only with our health but also about the well-being of the planet.
Hurricane Ida, massive wildfires, and drought have all forced the world to feel first-hand the devastating impact of climate change in 2021.
According to Google data, people are looking for a greener and better way of life.
Searches for 'how to preserve the environment and 'sustainability' hit all-time highs worldwide.
From megacities to tropical islands, people have been searching for 'climate change impacts' more than ever. Fiji, one of the countries most affected by climate change, searched for it the most.
'Money' was important
The world was more interested in 'how to start a business than 'how to get a job'
People were worried about job security and the economy because of the financial uncertainty caused by the pandemic.
In particular, interest in entrepreneurship has surged.
In 2021, the world looked for new start-up opportunities by searching for 'how to start a business rather than 'how to get a job'.
More than 4 million Americans left their jobs in October, according to Department of Labor data.
The pandemic has been a time for some to pause to rethink priorities, pursue a more satisfying career, or find a place with better pay requirements.
Google, what is NFT?
Another topic of interest related to making money was NFTs.
'NFT (Non-Fungible Token)' means a non-fungible token, and refers to a tradable asset with a unique mark on content such as an image.
NFTs have been around for a long time. But when Twitter CEO Jack Dorsey's first tweet NFT sold for $2.9 million, people's curiosity reached a peak.
People want to know about digital assets, and NFTs have become the most-searched search terms for creation.
Royal celebrity
In March, Britain's Prince Harry and his wife Meghan Markle gave their first televised interview with American TV host Oprah Winfrey since they stepped down from the royal roles.
Meghan and Harry's interview became 'the most searched interview by people around the world in the history of Google Trends'.
The couple mentioned their conflict with the British royal family and also brought up the color of their son Archie, which made headlines around the world.
Korea Drama
'Squid Game' recorded the highest ratings in 90 countries
As more and more people are spending their time at home, more and more people are spending their time binge-watching.
The Korean drama 'Squid Game' released on Netflix was the most searched TV program worldwide.
The story of people who have to survive in a survival game aiming for a fortune in succession has fascinated the world, and the squid game recorded the highest viewership rating ever on Netflix.
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