SEO training: organic positioning techniques and tools

 SEO training: organic positioning techniques and tools

Learn practical ways to research, create a strategy and optimize your content to achieve SEO positioning that will make customers find your products or services on Google and marketplaces.

Learn about the most effective techniques and tools used by SEO professionals, from the hand of a team of experienced facilitators.

What will you learn from this SEO training?

At the end of the training you will be able to:

• Do your own keyword research to identify trends and niches in SEO,

• Optimize pages and websites,

• Design and SEO strategy,

• Carry out an internal SEO auditor for your clients,

• Create synergies with other colleagues in charge of content, UX, SEM, or social networks, and

• Apply everything learned in your SEO projects in-house or consulting.

Training sessions

1. Introduction to SEO

2. Keyword research

3. SEO optimization

4. SEO, UX, and content

5. SEO for eCommerce

6. Results measurement

7. Technical SEO & international SEO

8. SEO consulting and the future of SEO

9. SEO audit and work plan

10. Final project presentations

How is this SEO training different?

We know that there is a lot of free SEO content as well as many prerecorded courses. Because SEO has evolved, we created this live training to respond to the specific needs of professionals who:

• They manage more than one eCommerce channel, from their own site to one or more marketplaces.

• They work in multidisciplinary teams where the SEO manager does not do a mysterious job that no one but himself understands but collaborates side by side with those in charge of the design of experience, content, or paid campaigns.

• They seek to develop their professional career, extending their expertise in digital marketing or online sales.

In this sense, our program is different because:

• It is live training, not a pre-recorded course.

• It is adapted to the Latin American reality.

• Consider SEO as part of the customer experience, giving you guidance to work as a team with the UX / CX, content, and digital marketing areas.

• It gives you practical tools to be an in-house or freelance SEO consultant.

• It helps you optimize the presence of your brand in your own eCommerce channels and marketplaces.

Who is this SEO training for?

•  Entrepreneurs who already have an eCommerce store and need to optimize it to improve their organic positioning (SEO).

•  Marketing, sales, customer experience, and innovation professionals who want to understand what their customers are looking for on the Internet, to nurture their product and service development processes, as well as understand their competitive landscape.

•  Professionals working in content and UX, and want to learn how data can feed their creative processes to design human-centered experiences.

•  Consultants who need new tools to help their clients in SEO projects or want to reinvent themselves professionally.

If you are looking for quick tips or hacks, this training is NOT for you. If you want to understand what are the factors that you can touch to move the needle of SEO on your website, blog, or eCommerce store, you are in the right place.

The program in detail

Session 1: Introduction to SEO

In this first session, we will expose the fundamentals for training, establishing a common language, breaking down myths, and, for those who have already worked in SEO, making an update.

Contents:

1. How search engines work

2. Search trends

3. SEO factors: what the ranking depends on

4. SEO and SEM: differences and synergies

5. Metrics and results

Session 2: Keyword Research

Understanding people's language is one of the first stages of content creation or SEO optimization process for existing content. In this session, you will learn to carry out a research process, from ideation to exploring search terms with different tools and even filtering terms by relevance and difficulty.

Contents:

1. What is keyword research

2. Because it is important

3. Iterative process

4. Tools

5. Keyword Research Case Studies

Session 3: Optimizing for Google

Now that you know what are the elements that you should work on to improve organic positioning, you can apply that knowledge to optimize different types of pages (product files of an eCommerce, a landing page of services, or a blog article). In addition, you can apply what you have learned in site-level optimization and link building.

Contents:

1. Page-level optimization

2. Site-level optimization

3. Link Building

4. Practical cases

Session 4: SEO, UX, and content

These three words must be articulated in a coherent way for the client and in an agile way for the different work teams.

Contents:

1. What is the user experience or user experience (UX)

2. Search eXperience Optimization (SXO)

3. Search intent

4. Findability

5. From search result to page

6. SEO is part of the content strategy

7. SEO strategies

8. Audience and its characteristics

9. Advanced optimization

Session 5: SEO for eCommerce

Organic traffic is one of the most valuable sources of the influx of potential customers in eCommerce since its conversion is usually higher than that of other sources. But SEO for eCommerce has its own challenges and difficulties that you will be able to address after this training.

Contents:

1. Challenges of SEO in eCommerce

2. Common problems and how to fix them

3. Long-tail strategy

4. SEO for marketplaces

5. Synergy SEO and other traffic sources for eCommerce.